01
Workshops & training
A half or full day with your team. With a heavy practice component. Everyone leaves with the same shared vocabulary.
Half / full day
Teams of 4–30
Nonviolent Communication · For teams
Better communication, stronger teams.
I'm Juan Catalano. I teach teams the NVC framework, help them navigate hard conversations, and mediate where conflict arises. I work based on this principle: how you communicate is how you build.
Navigating hard conversations is not only about clarity and precision.
Understanding and empathy are equally important in the short and the long term. Deep understanding of oneself and others leads to better team dynamics and effectiveness. Nonviolent Communication is a practical method, simple to understand, yet hard to practice. Years of applying it and helping others get unstuck on their own practice have given me pragmatic insights and perspective.
Three ways of working.
Teaching the framework, 1-1 sessions to help with live conversations and dynamics, or sitting in the room when a conflict is damaging your progress.
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1-on-1 Sessions
Quality time with one person, or a pair of founders, to help navigate specifics while learning NVC by applying it in real-life situations.
1:1 & founder pairs
Deep dive
03
Mediation
When conflict has become a pain point, I help all parties reach mutual understanding and clear agreements through a structured process that ends with requests everyone can say yes to.
Involved · all parties
Conflict
I learned by practicing it in high-performance teams.
Before helping others, I spent sixteen years building startups, running product and engineering teams.
16+
Years running startup teams
High
Expected performance
Low
Turnover on our teams
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I learned this on the job.
I'm not a therapist, and I didn't study this in a classroom. I initially ran into NVC because of a real concern for improving the way I was giving and receiving feedback. It ended up being the most impactful framework and practice in my skill set as a leader.
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The teams I ran were demanding.
We shipped at startup pace, with high ambitions and holding people to a high standard. NVC allowed us to work with smart, opinionated people, staying honest with each other and still wanting to work together the next day.
03
People stayed.
What I'm proudest of isn't a launch. It's that people on our teams stuck around, and a lot of them are still close years later. That's what I want to help you assemble: teams that build a strong foundation to create great things together.
For teams that aim high.
I work with teams that care about their group's culture as much as they care about output and results. Not as another hype or a shallow benefit, but as a real concern for good balance and long-term relationships.
A seasoned leader balancing being candid with strong feedback.
A team of chief residents working on high stakes and the pressure of a top-tier medical service.
A first-time manager learning to give feedback that lands.
A team working around a specific project like running a conference.
The first conversation that didn't end in someone leaving the room.
Seed-stage · ten people
We'd been stuck on the same argument for months. Juan got us to what it was actually about in an afternoon.
Series A · fintech
Book a call
Let's find out together how I can help.
A 30-minute call to survey your main bottlenecks and create a plan that fits your team.